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Gothenburg Port in Chinese language

Friday, 07 December 2012
To drive more business between Sweden and China, the Port of Gothenburg is launching a website in Chinese.

This comes after the minister of Education said last week that Chinese would be taught in Swedish school as a modern language in the nearest future.

To show how hungry Sweden is to China, especially as it looks for more markets abroad,  Port of Gothenburg stress that China as a huge market where "we need to raise awareness of Göteborg's offerings" says Cecilia Carlsson, communications manager for the Port of Gothenburg.

The purpose of the website is to attract more Chinese shipping companies, freight forwarders and import and export business to the Port of Gothenburg, the authority said.

China is already one of Sweden's most important trading partners. 44 percent of all containerized cargo flowing through the Port of Gothenburg originating from or destined to China.
"From December 3th, 2012, the world will be able to discover The Port of Gothenburg online in Chinese. This is the first Swedish port that publishes their website for Chinese speakers, and it also marks the rapidly growing trade volume between Sweden and China." the port of Gothenburg writes in a statement.
See the port of Gothenburg in Chinese
by Scancomark.com Team

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