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Television companies in Sweden should clarify their price principles as dodgy prices have been detected.
Wednesday, 28 March 2012 Cable TV
companies operating in Sweden are urged to clean up their price jungle.
This is because today, customers have no clear idea of the total cost
of all package fees that are marketed. The Swedish
consumer Agency said that price set out by cable providers and
television companies are misleading since the obligatory card fee is
not included in the prices of the various packages advertised.
In total there
are five companies, Com Hem, Bredbandsbolaget, Canal Digital, Viasat
Tele2 that Swedish consumer agency believe that they are “not straight”
with their pricing policy. These companies’ in their marketing violates
the Price Information Act which requires that the clear and accurate
information be provided to consumers, according to Anna Lindström –
Division of Consumer Protection at Swedish consumer protection agency.
The Consumer
Agency has gone through the websites of the five companies and other
their marketing over the supply of digital TV in the cable network
within the metropolitan area or via satellite. In all cases, there is
the missing data on the card fee that everyone has to pay to get access
to the offers.
TV companies
usually charge the mandatory fee on a monthly basis or in some cases
semi-annually. If are any charges that are not mandatory, such as
billing charges, these will be specified separately.
Card fees must
be included in the price advertised, otherwise it is misleading. The
price is usually the single most important factor is that the average
consumer takes into account when it should make its decision, says
Consumer Agency in the letters that went out to the five companies
involved.
For example,
two of Com Hem-market package will cost Skr88 and Skr59. For Canal
Digital the price increased to Skr35 for each digital television
subscriptions and for Bredbandsbolaget the price tag every month is
almost Skr50 which the promotion does not suggests.
Consumer Agency
has already in the past winter cracked down on Telia’s marketing style
and after due warning, the company has complied with the rules. Anna
Lindström assumes that the five companies that are current doing the
same have time to answer the Board’s letter until mid – April. By Scancomark.se Team What do you think about this
article or us? Please leave a comment. Thank you!
