Source: SCB
Tuesday, 12 November 2013
The Chinese are showing their love for Sweden and the Nordic region by
travelling here in massive numbers. New reports hold that the Chinese
are flocking here in their numbers for various reasons including the
ability to breathe clean air.

In 2012 China in ranked 13th among the countries with highest number of
overnight stays in Sweden. Among overseas visitors China is the classed
in second place after the Americans.
Interest has grown stronger in recent years. The number of Chinese
overnights in in Swedish soil has namely increased by 62 percent since
2008, according to figures from Statistics Sweden.
“Sweden is well known in China for its welfare model, healthy and
modern lifestyle, clean and with concerns for environmental. Nobel and
the design is also something that attracts. Generally, Chinese people
have a very positive outlook about Sweden and the Swedes,” says Thomas
Brühl, CEO of Visit Sweden to Swedish television.
Now, a new record has been set, just between June and September this
year, 158,000 Chinese stayed overnight here being an increase of 22
percent over last year.
So what is it that attracts the Chinese, except meatballs and mashed potatoes?
“Something we hear a lot in our travels is that Chinese people think
that it is clean in Sweden and that you can breathe clean air,” says
Ann Leydner to Swedish television. She is Business Manager at
Scandinavian Perspectives, a company that, among other things organizes
trips for Chinese who want to go to Sweden.
Average journey in Scandinavia for Chinese visitors last for
approximately 9 – 10 days. Most are traveling in groups, according to
Thomas Brühl at Visit Sweden.
By Scancomark.com Team