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More Swedish companies are protecting their brands now than before

Thursday, 27 June 2013
More Swedish companies are applying for design and trademark protection. This indicates optimism at a time when companies are struggling to capture markets, something that has been described as positive in times of recession.
According to the Association of Intellectual Property Law Firms in Sweden, (SEPAF), Swedish companies are looking more and more in protecting their intellectual property now than ever before. Design protection and trademark protection are laws to protect new designs such as artistic works, scientific discoveries, technological, industrial designs, and trademarks.

“We are working actively to increase their sales – it’s what we see in terms of protecting their own designs and brands. It is more active in the market right now and we see it as a very positive sign,” says Peter Friedrichsen, Director of SEPAF.

In the last three months design and brand protection applications has increased 18 ad 17 percent compared with the same period last year, according to SEPAF innovation index.

The long-term index shows that design protection claims has been increasing since early 2012, with the sharpest increase last six months.

However, fewer and fewer companies think that Sweden is a big enough market to afford to protect their designs or brands here. Swedish companies are thus more active than before, but to protect their goods internationally.
Major regions of the EU, the U.S., and Asia are becoming increasingly important markets for Swedish companies.
By Scancomark.com Team