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H&M to launch global clothes collecting and recycling initiative

Thursday, 06 December 2012
Hennes & Mauritz AB, the Swedish clothing retailer, said on Thursday that customers will be able to hand in their used garments in all 48 markets in selected H&M stores worldwide as of February next year.
In a press release the company writes that “sustainability is an important part of H&M’s offering, and H&M strives to reduce the environmental impact of clothes throughout their lifecycle.”

H&M will be the first fashion company to roll out clothes collecting in selected stores worldwide. Through the global initiative H&M’s customers can save natural resources and contribute to reduced environmental impact by avoiding textile waste.

“Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M, “ says Karl-Johan Persson, CEO H&M.

Any pieces of clothing, from any brand and in any condition are accepted. In return, the customer will receive a voucher for each bag brought. The collected clothes are then handled by H&M’s partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.

Every year tonnes of textiles are thrown out with domestic waste and end up in landfill. As much as 95 percent of these clothes could be used again; re-worn, reused or recycled – depending on the state of the garment.

In the long-term, H&M wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibres. The aim is to find technical solutions to reuse and recycle textile fibres on a larger scale, which is why H&M has set up its Conscious Foundation: to support innovation on closing the loop on textiles and social projects along H&M’s value chain.
News sources: Press release from H&M

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