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H&M to dress the Swedish teams for 2014 and 2016 Olympic and Paralympic Games

Wednesday, 17 April 2013
H&M announce that it has secured the deal to dress the Swedish teams for the Winter Olympics and Paralympics in Sochi 2014, and the Summer Olympics and Paralympics in Rio de Janeiro 2016.

The four year contract with the Swedish Olympic Committee and Swedish Paralympic Committee will see H&M create outfits for the Opening and Closing Ceremonies. The collection will also include a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both training and leisure.

The pieces will be developed in collaboration with the Swedish Olympians, who will give their input and test the garments in the collection. They will also be collaborating on H&M’s new expanded sports collection, as H&M strengthens its commitment to function and performance in sports clothing, H&M writes in a press release
Scancomark.com Team

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