H & M’s sales beat expectations

Monday, 16 April 2012
H & M outperformed expectations according to Mondays report with sales figures that no analysts expected.

In March 2012, H&M group total sales including VAT in local currencies increased by 26 percent compared to the same month the previous year. Sales in comparable units increased by 16 percent. Comparable units comprise the stores and the internet and catalogue sales countries that have been in operation for at least a financial year.

Expectations for the March sales were low, 22.7 percent is what was waited for and an increase in comparable stores expected was 12.7 percent, according to analysis estimates compilation.

Sales in March were positively affected by, among other things, favourable weather and a positive calendar effect. These factors will have a very negative effect in April.
The total number of stores amounted to 2,517 on 31 March 2012 versus 2,238 on 31 March 2011.

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