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Fashion leader, H&M criticised by a Swedish Cancer organization
Thursday, 10 May 2012
HM’s ad campaign for this summer’s swimwear has aroused strong reactions from the Swedish Cancer Society.
The reason is that H & M shows an extremely tanned bikini models
and that reinforces a dangerous line of beauty, and contributes to more
following that route that can lead to loose of lives through skin
cancer.
According to an
articles to the Swedish daily Dagens Nyheter on Thursday, the Swedish
Cancer Society writes that this is a type of cancer that is
preventable but the clothing ginat with a large follower of young
people would see this type of advert and would want to immolate such
direction as a beauty recommendation.
The Cancer
Society’s information officer, Lena Biörnstad told Swedish television
that sunbathe pose a great risk of getting skin cancer and that H&M
should know this better and instead encourage people to use a more
sensible way of getting sun bathe.
The Cancer Society believes that the advertisement reinforces the
message that brown is beautiful and encouraging overexposure. Exposure
to Ultra violet radiation from the sun and tanning beds is a factor
that contributes tothe majority of all skin cancer cases. In Sweden
alone over 40,000 people a year suffer from skin cancer.
H&M is said to have not shown any willingness to answer questions about the ad campaign, but writes in a press release that:
“We regret if we have upset some people in our latest campaign. It is
not our intention to present a specific ideal, but the purpose is to
show our latest summer collection. We embrace the comments and continue
to discuss this internally for future campaigns.”
By Scancomark.se Team
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