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Scandinavia Today / Danmark


Denmark set sails to seek wealth in Mexico as it expands its emerging market campaign

Friday, 10 May 2013

Demark is setting sails across the pond to seek a share in the Mexican booming market. The Scandinavian country feels that there are opportunities to make some money with their leadership in energy, health, and food products.

The Danish trade mission believes that there is a lot of money in Mexico and jobs in sight in Denmark, if Denmark gets a better foothold in the booming Mexican market. In fact, they boast that Danish companies can have a strong hand in Mexico - especially within the areas of energy, health, and food products.

This came from the Danish government, which just launched a new emerging market strategy that aims to increase Danish exports to the Latin American country with 50 percent.

According to the Foreign Minister, that areas has a large and untapped potential as one of the fastest growing nations of south of the United States. It is determined that within the next decade Mexico would have become one of the world's 10 largest economies.

"The overall objective of the strategy is to increase exports to Mexico by 50 percent, said Foreign Minister, Villy Søvndal, according to a press release. And adds that "especially green solutions and healthcare where Denmark is strong. A great market is developing rapidly in Mexico, which is the second largest economy in Latin America."

Trade Minister Pia Olsen Dyhr  calls Mexico a country in rapid development and declares it an important export country for Denmark.
"Danish exports creates 700,000 jobs and equal to 53 percent of our GDP. With the emerging market strategy for Mexico, we will ensure that increased exports to Mexico add more to these figures," she saids.

Danish exports to Mexico, home to 116 million people are currently relatively modest. If the government reaches its target, Denmark will sell goods there for almost Dkr4 billion by 2016.

With the launch of the strategy for Mexico, the Danish government follow its pattern to launched 10 emerging market strategies in one year. It includes markets such as Indonesia, South Korea, South Africa, Vietnam, Turkey and the BRIC countries.
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