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Interest in organic food in Sweden dying down

Sunday, 09 December 2012
Sweden used to be the centre of organically grown food. People used to folk out as much as it was expensive just to eat what was considered a properly grown product and the trend has been growing for years. But that steams is dying down if latest data is to be correct.

According to Swedish news agency, TT, Swedish grocery stores, have seen declining sales of organically grown produce. Grocery store chain Ica reports a 3 percent drop in sales of organic products during the first six months of the year, while both Coop and Axfood show no change in sales, reports Swedish daily, Sydsvenskan.

The biggest hit has been seen with organic milk where it sales in grocery stores has hit 7 percent low during the first months of the year. This has forced milk producer Arla to build up a surplus of organic milk inventories.

Price is considered a leading driver in this situation. Consumers believe that there is a big price difference between the organic and normal milk, according to Arla spokesperson, Claes Henriksson.

There is the argument that on the whole, sales of organic milk have actually risen, if sales to restaurants and big kitchens are taken into consideration. This is the view of Kristin Cooper, press officer with the organic label Krav, who point that they have seen a dramatic rise in sales in the public sector.
by Scancomark.com Team

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