Swedish companies lack cultural infusion compared to those from
other Europeans countries. Likely, it does not affect their business so
Tuesday, 25 June 2013
The Swedish government has been working hard for some years past to
instill some form for a blend of the Swedish culture into the way it's
big companies present themselves out there. Such efforts have been
accounted to have failed.
Described as the government's ambitions to marry culture and the
industry, it is argued that it is not only the cultural sector, which
does not understand the businesses. The Swedish businesses also have
difficulty absorbing the country's culture into their blood stream.
Perhaps even more difficult than many other countries.
According to a radio Sweden's series on the government's initiative to
marry business with culture, compared with other countries such as the
UK and France, Swedish managers have nothing to say about their
country's cultural experience other that their personal interest of
money and interest in sports such as gulf.
This has even resulted to Swedish business managers or operatives in other countries being avoided say during launch time.
Radio Sweden points that, "In Paris businessmen there work very hard to
avoid having to eat lunch with the Swedes. Nobody wants to eat lunch
with the Swedish businessmen because they can only talk money, possibly
golf. Nobody has read a novels, no one has seen any work of art, and
none have any form of religion."
<<An artefact from the Swedish museum being sold Image - Granscole>>
In 2009, the Swedish government initiated an effort to get the
Swedish businesses and cultural life in Sweden to infuse but the
question has remained as to how easy the Swedish businesses have been
interested in cultural issue anyway.
It continues that - If we compare Swedish industrial operations with
other types of business, especially those very big companies, there is
remarkably little face of the country's cultural identity compared with
British, German, or French companies.
Radio Sweden presents Ylva Gislén, Artistic Director of the
Graduate School and Visiting Professor of Art at Lund University who
surmised that there is a difference in approach. He thinks that it
affects the type of products that they develop and the types of
services that are designed and delivered. So, that Swedish industries
are less cultural than other countries? - "Yes, several studies show
He points that in relations to things like hobbies, what engages the
Swedish engineers, are things like golf and sports such as
football or so. They are interested in these things. They do not read
books, do not go to the theatre, do not go to look at work of art in
The Engineering sector did a study last year showing that companies
that invest in design have 50 percent more profit than those that do
not. So the question emerges again as what is the reason why
Swedish business fail to attach their country's cultural interest in
their operations and design? Why do the French hate to eat lunch with
Klas Rabes who is in charge of the cultural development in the Swedish
growth board respond that "I think it has to with Sweden not having the
same arts development tradition as could be seen in many countries on
the European continent, where people are interested in surrounding
areas. For this to work in the long term in Sweden, it is important to
consider starting from education in the primary, secondary, and so on.
This would lead to strengthening the liberal arts skills so that it
will be better infused in the business in a few years."
By Scancomark.com Team