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The Swedish government choose to fly Norwegian instead of SAS - a slap in the face of SAS?

Monday, 19 August 2013
Airline Norwegian has once again received agreement from the Swedish government and the Swedish Armed Forces regarding domestic travel. This is done overlooking SAS which the government own shares.
Norwegina
According to a press release, from the Swedish government, the Norwegian challenger to SAS Norwegian will continue to fly the state's employees to and from Stockholm-Arlanda, Gothenburg, Luleå, Malmö and Umeå. Swedish Armed Forces has also chosen Norwegian as their vendor for air travel to and from Stockholm-Arlanda, Umeå and Malmö.

The agreement with the state is valid for one year starting on 1 December 2013 and with an option for a maximum of 36 months.
The agreement with the Defence Forces shall enter into force October 1, 2013 and is valid until October 31, 2014, with an option for a further year.
This is seen as a slap on the face of SAS and could be explained that they have done much to be competitive enough.
It is also a appalling that SAS is not appealing to the Swedish government which is a part owner of the company. An authority described this an a mother coming back from the market and her children running towards her but choose to give the apple to the neighbour's child even though her own children are hungry.

by Scancimark.com Team