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War on the Swedish telecom market as Telecom giant Tele2 go after competing Network 3
Wednesday, 21 March 2012
It is hard for Swedish telecom companies to get customers these days as
competition is fierce. It has not led though to a heavy price war, or
price cuts to attract customers, literally, but it has led to company
“A” watching what company “B” is doing – very closely.
One example of how the Swedish telecom market stands now is how the
telecom company, Tele 2 watching its opponents has reacted. It finds it
unbelievable that telecom rival 3 is advertising that it provides the
cheapest phone services in Sweden and is not happy about that.
Therefore it has decided to take the matter to court.
Tele 2 would thus not accept that the market is sold the news that 3
provide "Sweden's lowest subscriptions price" in its marketing. Tele 2
wants the Market to ban these types of marketing campaigns and
that a penalty of Skr1 million heaped on perpetrators.
3 would not comment on the threat from its rival.
By Scancomark.se Team
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