Scania will not allow the new owners of Saab, NEVS to use its logo

Thursday, 16 August 2012
Scania will not allow the new owners of Saab, Nevs to use its logo which is also applied to Saab classical Gripen fighter jets brand.

This means that Nevs can not use the logo and symbol that have graced Saab cars for many years.

"From our perspective , we will not allow them to use the Gripen (logo), "said Scania's Senior communication director, Erik Ljungberg to radio Sweden.

He indicates that these are "very large values" at stake and that Scania does not want to take any risk of losing something this valuable. Also the communication chief adds that "We see little opportunity for us to change (our position) and we deem it non-negotiable," says Ljungberg.

When Nevs announced its purchase of Saab Automobile's bankruptcy estate, the negotiation of the trade mark was not seem to have been included in the deal. Nevs then stated that there was a plan on how negotiations should proceed with the defense company Saab AB and truck and bus manufacturer Scania which both own the trade mark and logo.

However, Scania has nothing to say about the name "Saab" but that is where the defense group Saab is in charge. Their position though remains unclear.

Nevs is reported by the Swedish business daily, Dagens Industri that the company has said they will still buy what was left of Saab even if their logo, trade mark and names were withdrawn.

Kai Johan Jiang, the Swedish -Chinese behind the NEVS company had earlier in the summer told the paper that the purchase will be implemented "even if for some reason we do not gain the or make use of the Saab name", but in August Nevs spokesman Mikael Östlund, did no longer wanted to comment on the issue of brand name and logo.
The saga with the Saab brand continues to roar on and we will likely never know why the car company actually died. This iwll means that NEVS will have to work extremely hard to build a new brand name.
by Scancomark.se Team

What do you think about this article or us? Please leave a comment. Thank you!