SAS beginning to compete better with low cost airliners as intense competition put pressure on prices.
Thursday, 18 April 2013
SAS claims that it can compete better against low-cost carriers on
several destinations, according to Swedish Flight Price Index.
to the index, which shows airfares from a measurement of a number of
Swedish and Danish airports to ten destinations in Europe, SAS is
reported to have emerged one of the cheapest on seven of the 29
routes, writes the website Flygtorget, which deals with fight related
writes that routes and prices that were previously dominated by low
cost carriers such as Easyjet and Ryanair has seen SAS performing
impressively in them. SAS can now hold its ground there in terms of
cost of the ticket, according to a new survey, which Flygtorget
Previously, airliners such
as Ryanair, Easyjet and Norwegian have been cheaper than SAS, but now
SAS is reported to have made itself also cheaper and competitive
periods on price on some routes.
to Ole Stouby, publisher of the Swedish Price Index, it indicates that
SAS has managed to reduce overhead costs by using new flights and
competitive contracts. "It will ultimately benefit consumers," he said
customers who have regularly flown with both companies and compare
their services as indicated on the survey have given their own
verdicts. They point out that Norwegian is better with more non-payment
services such as "free" wifi in most of its aircraft. But still the
wifi works poorly - slow and weak signal.
greatest advantage is the convenience of the journey and far better
schedules. Price difference is not as shown but the full price could be
very scary as indicated in the survey. That Norwegian is cheaper is not
correct according to the some passengers who have flown regularly with
see a tremendous development. Arlanda has been little brother compared
to Copenhagen, but unjustly., we are the largest market in Scandinavia,
with the largest office, the best economy and the main tourist flows.,
we feel that we are worthy of this traffic, "said Michael Persson
Gripkow, Marketing Director at Arlanda, to Swedish news agency TT.
to the Travel Markets CEO Ole Stouby there has been increased
competition on intercontinental routes in Denmark which has led to
price pressure, particularly since airlines from the Gulf countries
started direct flights from Kastrup. He believes the same thing is
waiting to happen in Sweden.
competition is tough and it forces even the big traditional airlines as
KLM and Lufthansa to lower their prices on intercontinental flights.
Clearly it means cheaper prices for consumers, "he says.
intercontinental traffic from the airport is expected to increase by
over 20 percent for the full year 2013. Nevertheless, towards the end
of the year, from October to December, it is expected a huge increase -
plus 45 per cent compared with the same period last year, according to
Michael Persson Gripkow at Arlanda airport in Stockholm.
by Scancomark.com Team
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