Norwegian tipped to grow above SAS within 5 years in the Nordic air market
Monday, 27 May 2013
The Norwegian budget airliner, Norwegian has been tipped to become the biggest Nordic airliner, surpassing SAS with 5 years.
The airliner has made lots of in routes into places such as Denmark
where there it is currently no strong national champion after the
collapse of Sterling Lingus in 2008.
Since then the low cost revolution started and has pushed up Norwegian
up to 450 percent in the Danish market, reports Danish sources that
analyse the market.
Norwegian has also gone from being the fourth to the second largest
airline in Denmark with more than three million seats available since
the past year, according to a statement from the website Airline
Network News and Analysis, anna.aero.
When Sterling went bankrupt in 2008, Norwegian triggered a competition
war and had with lots of other aircrafts standing ready to grab the
space created. That way they could cover a gap in the market that SAS
had emerged as a dominant player. Now Norwegian is beginning to move
into that gap, according to Ole Kirchert Christensen, director of
the Travel Broker, Nordic, which deals with activities related to the
travel and aviation industry. Image >>>Anna.aero<<<
Norwegian's arrival on the aircraft market may well come to have an
impact on who in the future may call itself the largest Nordic:
"There is no doubt that Norwegian over the next five years will
overtake SAS overall because they have greater capacity. In the Danish
market they will still be in second place, where SAS, after all, has a
really good grip, but the difference would be less," says Ole Kirchert
He is backed by Jacob Pedersen, senior analyst at Sydbank who posits
that within 4 years, Norwegian can call itself leader in Scandinavian
air routes. At home, that is in Denmark, he believes that within 5
years SAS will still be the greatest. One reason is that Norwegian
planes are too large for domestic flights, which however is one of the
places SAS should focus on.
"Therefore, Norwegian cannot grow tremendously much more in Denmark, but overall it will overtake SAS," he says.
According to the statement from Airline Network News and Analysis,
Easyjet and Ryanair respectively are now third and fourth after SAS and
Norwegian in Denmark.
Again, Ole Christensen Kirchert expect a change within the next five
years, he predicts Ryanair to overtake Easy jet. The Danish airports
are expected for the first time next year to have and surpass some 30
by Scancomark.com Team
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