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Nokia slashed price of the Lumia phones in half in the USA as window 8 upgrade rebuff kills sentiment
Monday, 16 July 2012
Nokia has cut the price of its Lumia 900 phones in the USA after
it was confirmed that there will be no upgrade path to Windows Phone 8
for the handset.
This came just three months after its launch, in an effort to stanch
losses in market share to rivals such as Apple and Samsung, according
to Reuters.
The cost of the Lumia 900 Windows phone has been reduced to $49.99 from
$99 with a two-year agreement, Nokia spokesman Keith Nowak said on
Sunday.
Nokia's phone is sold at AT&T Inc stores. Nowak said to Reuters
that the price cut "is part of our ongoing lifecycle management, which
is jointly done between Nokia and carrier customers."
The spokesman also said a price cut is not unusual at this time in a
smartphone's life cycle, noting that Samsung has cut the price for its
Galaxy S II, launched before the Lumia 900.
Once the world's dominant mobile phone provider, Nokia was late to
embrace smartphones, and has also been losing market share in less
expensive mobile phones.
Featuring a 4.3-inch screen, 1.4-gigahertz processor and 8-megapixel
camera, the Lumia 900 uses largely untried software from Microsoft Corp.
Sales have been slow, and Nokia took a further hit when Microsoft said
current phones will be unable to run its new Windows 8 software,
rendering them obsolete.
Last month, Nokia said it would cut 10,000 jobs, and that its handset
business would post a larger-than-expected quarterly loss. All three
major credit rating agencies have downgraded Nokia to "junk" status.
News sources: Reuters
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