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Nokia design chief sees a revolution in the future use of mobile phones as market seem to be happy with Nokia
Friday, 16 March 2012
Nokia’s
Executive Vice President of Design Marko Ahtisaari says in an interview
with the Finnish business magazine Optio that he is looking for the
next big leap in mobile user interfaces.
This could be a
shift in the Nokia’s ways of thinking after “not leading the
revolution” in the mobile business even though they had the open market
to do so as they remained dominant.
According to
the design boss, it is likely to involve a radically different way of
using mobiles in which he visions the mobile phone in 2020 to be
summarised in two words: “heads up”, meaning that users should be able
to use their phones without hunching over a screen.
He refused to give further details, beyond saying that it is a breakthrough, and that it involves speech commands.
In a word
association exercise, Ahtisaari said that Google’s Android operating
system was a ‘business innovation’, and had ‘nothing to do with
design’. He also described Apple’s iPad as ‘significant’, and the
iPhone as ‘five years old’.
Nokia’s forthcoming Lumia 900, meanwhile, was described as pure, clean-cut and simplified.
Ahtisaari also said that work on developing tablets takes up around a third of his time at Nokia.
On Windows
Phone and Nokia’s ability to change its preferred smartphone platform,
Ahtisaari told Optio that he believes the premise of the question is
wrong.
”First you have
to ask, how much Windows Phone should change,” said Ahtisaari. If the
operating system is modern and holistic, it is pointless to change it.
The most important thing is to get it into the market quickly, because
the life cycle of operating systems is not eternal. Evolution always
goes in 7-8 year leaps.”
According to
market reports, the Finnish mobile giant’s depository receipts rose
sharply in Thursday's trading in New York. As most noted, Nokia was up
9.3 percent to close 5.7 percent higher.
Bloomberg
refers to the rise to statements from Keith Goddard, the Capital
Advisors, where he was a performance on CNBC which related to Nokia's
share that it could triple.
At about 9:30
on Friday morning, Nokia showed a rise of 2.3 percent, while the
Stockholm Stock Exchange OMXS30 remained largely unchanged.
By Scancomark.se Team
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