No more free online news in Denmark as all major newspapers institute payments wall
Tuesday, 13 August 2013
The idea of no free news is heating up in Denmark as newspapers there
join some in Sweden, the UK and other places to charge for new content.
The introduction of a payment system at the media network, Berlingske,
on its online news portal means it now cost visitors a fee to get
access to the full content. This also observed in many other major
Here is an over overview -
Denmark's three largest dailies, after Berlingske on Monday,
introduced the payment methods of some type for its on-line content.
Jyllands-Posten, Politiken and Berlingske, calls for payment for access
to the full content of their online publications. This follows tabloids
such as Ekstra Bladet and BT which had long had partial payment of
their online newspapers.
Well the costs vary according to the various papers and their costing
policies but in general to keep on with full news on the various tools
used today to access news on lines is not very cheap. These tools are
normal computers - desktops and laptops, tablets and smart phones.
For Berlingske, their website b.dk, presents many different
products and various sources of accessing their content where it
costs Dkr29 for the first month - then Dkr79 a month thereafter -
to get access to news on the web only on the computer. To get access to
news on the web using their apps and access to e-newspaper for three
months, users must pay somewhere around Dkr699 per three months.
One step further up, users pay a total of Dkr849 per quarter to get the
newspaper Friday to Sunday on top, while Dkr1,384 open users to all the
digital content and print version of the newspaper all week.
All users registered or not have access to 10 articles before payment wall comes up. (Interested, see more at b.dk )
For Jyllands-Posten, (jp.dk) - Jyllands-Posten, compared to the three
other newspapers, has a more modest cost. Here it costs Dkr 0 for the
first month, but then Dkr99 - to get access to the full content of the
pages on all platforms. Much of the content is freely available,
provided the newspaper's Premium subscription - more at jp.dk
Politiken, (pol.dk) - Politiken introduced payment for its online
content in the Spring, but with 25 free articles before users encounter
the payment wall. Then it costs between Dkr44 and Dkr 66 to have
access to the varied content of the news from that sources - more from
Ekstra Bladet, eb.dk - one of the most popular online newspaper eb.dk,
users can access most of the content, but for Dkr29 per month -
introductory offer starts from Dkr 0 for a period and limited content
more on eb.dk
Some authorities are worried that payment could lead to the gradual
death of newspaper's online presence since payment might mean traffic
move away to social media. As such, advertisers could also flee fearing
that their advertisement would not be properly exposed to a larger
However, newspapers are also grappling with falling circulations and
increased online access. The question has been how to translate the
increased online access to financial resources that would intern fund
the running of the papers.
Looking at a larger market such as the UK all pay content papers have
not been making money either. The Times, and the Financial Times
have suffered tremendously due to their pay wall features. Both now
have smaller readerships than the Evening Standard, Independent, and
Guardian which are free.
So could such see a reversal in Denmark - wait and see.
by Scancomark.com Team