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MTG expands free-TV penetration and further strengthen pay-TV offering in Denmark

Friday, 16 November 2012
Modern Times Group MTG AB announced that it has signed a channel distribution agreement with Boxer TV-Access A/S (‘Boxer’) in Denmark, which will significantly boost the national penetration of MTG’s TV3 and TV3 PULS Danish free-TV channels.

The Group also announced that it has signed an agreement with Canal Digital Denmark A/S (‘Canal Digital’) to further strengthen its pay-TV offering in Denmark by adding C More Entertainment AB’s (‘C More’) Canal 8 and Canal 9 pay-TV channels to MTG’s Viasat’s satellite pay-TV platform.

The agreement with digital terrestrial network operator Boxer will make MTG’s TV3 and TV3 PULS free-TV channels available on Boxer’s platform in Denmark from 1 January and 1 July 2013, respectively. This additional distribution will boost the national perceived penetration of TV3 from 67% to approximately 76%, whilst TV3 PULS’ penetration will increase from 46% to approximately 54%. MTG joint venture channel TV 2 Sport will also be made available on Canal Digital’s satellite pay-TV platform in Denmark from 1 January 2013.

Jørgen Madsen Lindemann, President and CEO of MTG, commented: “This agreement with Boxer will substantially boost the household penetration of our Danish media house of free-TV channels. This will result in higher viewing and advertising market shares, as well as additional carriage fees for our free-TV business...”
By Scancomark.com

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