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Internet movie giant launches in Sweden as competition in internet film and TV streaming intensifies.

Monday, 15 October 2012
U.S. video giant, Netflix is now available in Sweden. From Monday Swedes can subscribe to watch movies and TV shows streamed on the internet.

According to a press release from the Company, the leading Global Internet Movie and TV subscription service arrives in Sweden. For skr79 per month, people can instantly watch a wide variety of films and TV shows streamed over the internet from Netflix to smart TVs, game consoles, blu-ray players, laptops, tablets, and mobile phones.

To entice the first set of customers, a Free One-Month Trial is Available.
Netflix, Inc. (NASDAQ: NFLX), is the the world’s largest internet subscription service for films and TV programmes

An extended trial is available for a limited time to Spotify paying subscribers as part of a launch partnership with the music streaming company.

Netflix members can select and instantly watch a wide selection of Hollywood, local and global TV shows and movies on their TVs via a range of internet-connected devices, including Smart TVs, game consoles, Blu-ray players, tablets and phones. The Netflix experience is in Swedish, including Swedish subtitles for movies and TV shows in other languages.

"We’re proud to bring the future of television to Sweden," said Reed Hastings, co-founder and chief executive officer of Netflix. "Now people in Sweden can instantly watch great movies and TV shows anywhere, anytime on many different devices, for one low monthly price.”
More about the press release could be seen here

Competitors in the market include among other Voddler, which also has monthly subscription of Skr79. Headweb and Swedish film (SF) Anytime offers instant movies for Skr39 each similar to the more traditional film rental model.

Right now, there is also under development the service called Magine, which is working like "Spotify for TV." It is based, unlike the other examples cited, the streaming of TV programs and thus more reminiscent of a TV box than play services.
Scancomark.com Team

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