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So many pharmacies have been opened in since 2009 in different regions
Source: Swedish Pharmacy
|Region||Number of new pharmacy 2009-2011||Number of Pharmacy 2011||Increase in percentage|
|Region Västra Götaland||53||195||37|
Swedish pharmaceutical market getting tougher as pharmacies stretch hard to compete for customers
Friday, 23 March 2012
Two years ago due to intense pressure from the EU, the Swedish
government allowed the operation of private pharmacies in Sweden,
refracting from the domination of the Sate owned Apotek.
The first private pharmacies became common phenomenon in Sweden
thereafter and there was intense hope that the market was good since it
had been tapped only by one dominant player before. But things have not
been as easy as early analysts and investors had thought. Although the
number of pharmacies increased by one third, it turns out that the
market is getting tougher as the pharmacies are not seeing the flood of
customers they had though will come in. They are working harder to
attract customer – something some government officials are happy about.
Social Affairs Minister, Göran Hägglund is satisfied with the reform, but is now looking at ways to increase availability.
“This has gone extremely well. More pharmacies and longer opening hours
will make it easier for us as individuals to get the drugs we want, and
it is something we all welcome”, says Göran Hägglund (Christian
Some 313 more pharmacies have been established since deregulation, an
increase of 34 percent. The opening hours have increased from 40 hours
a week to 53 hours a week, according to a report from the Swedish
according to the managing director of that organisation, Johan
Wallér, competition in the pharmacy market has more and more been
fierce and he does not believe that many more stores will be open this
“I believe that growth will be cancelled and that we will have fewer pharmacy operators,” he says.
During the fall, the first pharmacy for this year went out of business in Sweden and several pharmacies already been closed.
By Scancomark.se Team
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