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High confidence in Swedish Public Services and Ikea
Thursday, 08 March 2012
Which aspect of the Swedish society do Swedes trust most? The answer to
this question is what the Swedes do regularly in which various polling
organisation habitually question them on which organization they throw
their trust in most.
It turns out that Swedes trust their Public Service and Ikea most
according to latest survey. Organisations that Swedes trust least are
the far right political party, Sweden Democrats, Saab and the tabloid
newspaper, Aftonbladet.
The survey carried out by MediaAcadmin (Media Academy) in its annual
trust barometer, where about 1,000 Swedes via an online survey answered
questions about the business, media, and government organisation which
they enjoys the greatest confidence.
The overall confidence in specific organisations placed radio Sweden on
the top and, followed by the Swedish mega furniture company, Ikea.
On the whole, 76 percent of Swedes had confidence on Radio Sweden, 74 percent for Swedish Television, and 64 percent of Ikea.
Historically, the furniture giant has had great confidence among the
Swedes. Yet their confidence in Ikea has fallen slightly over the past
two years. According to political scientist Sören Holmberg, it can be
explained by the critical media reporting on Ikea founder Ingvar
Kamprad.
The survey also shows that Swedish television channels, TV4 and TV3
dropped in confidence and that about half of Swedes trust Google and
Wikipedia. Confidence in Aftonbladet fell right down, on the other hand
at the bottom of the perception poll with reference of the media.
The Swedish tax authority is the body which is shown to have some of
the best confidence among Swedes. For other organisations such as the
National Insurance board and the employment agency has show that they
are not at least popular among Swedish people. Only 18 and 14 percent
of Swedes said they had confidence in these authorities.
Confidence in the Social Insurance Agency has declined after the
tightening of disability guidelines came into force. Analysts feel that
the numbers relating to the national Insurance board in not looking
good.
The companies with the worst confidence was energy giant Vaterfall,
railway company, SJ, and Saab. For Saab, the question was about the
Saab brand on the whole but the feeling and responds danced around the
now bankrupt automaker which saw the confidence in the brand as a whole
falling.
The occupational group with the lowest confidence are journalists. Only
24 percent confidence is given to them. Nurses were given the topmost
84 percent, followed by doctors and researchers.
3 percent of respondents said that they had great or very great
confidence in the government. For the parliament the figure was 48
percent.
By Scancomark.se Team
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