H&M will stop at nothing to push its expansion as it entre South American market
Wednesday, 29 August 2012
Swedish fashion giant, H & M,/ Hennes & Mauritz AB
(H&M), has taken the first step into South America by opening
its first store in Santiago de Chile, Chile.
to the company in a press release, the store will be a full concept
flagship store at the best business location at the shopping mall
Costanera Center, and is planned to open during the first half year of
"We are very excited to announce the opening of the first H&M store
in South America, in Santiago de Chile, Chile. It is our first step
into the Southern hemisphere, and we see great potential for further
expansion in this fashion conscious region. We look forward to bringing
fashion and quality at the best price to the Chilean customers," says
Karl-Johan Persson, CEO at H&M in a press release.
H & M had set its sights southward for a long time now and that has
been known since. The main competitor, Inditex has long been in the
Southern Hemisphere, Karl-Johan Persson has ever had to answer
questions about when to take the step across the equator. Now has come
the time and the company is moving on there.
by Scancomark.com Team