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H&M will stop at nothing to push its expansion as it entre South American market

Wednesday, 29 August 2012
Swedish fashion giant,  H & M,/ Hennes & Mauritz AB (H&M), has taken the  first step into South America by opening its first store in Santiago de Chile, Chile.
According to the company in a press release, the store will be a full concept flagship store at the best business location at the shopping mall Costanera Center, and is planned to open during the first half year of 2013.

"We are very excited to announce the opening of the first H&M store in South America, in Santiago de Chile, Chile. It is our first step into the Southern hemisphere, and we see great potential for further expansion in this fashion conscious region. We look forward to bringing fashion and quality at the best price to the Chilean customers," says Karl-Johan Persson, CEO at H&M in a press release.

H & M had set its sights southward for a long time now and that has been known since. The main competitor, Inditex has long been in the Southern Hemisphere, Karl-Johan Persson has ever had to answer questions about when to take the step across the equator. Now has come the time and the company is moving on there.
by Team

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